Singapore Airlines Essay Example for Free

capital of Singapore flight paths EssayOver the past four decades, it has earned a stellar reputation in the ercely private-enterprise(a) commercial aviation business by providing customers with high-quality service and dominating the business-travel segments.Worlds Best Airline award from Cond NastTraveler 21 out of the 22 times it has beenawarded and Skytraxs Airline of the Yearaward three times over the past decade.Whats not so well known is that condescension thequality of its services, SIA is also one of the industrys most cost-effective operators. From 2001 to 2009, its cost per available piece of ass kilometer (ASK) were just 4.58 cents. According to a 2007 International Air Transport Associationstudy, costs for full-service European airlineswere 8 to 16 cents, for U.S. airlines 7 to 8 cents,and for Asian airlines 5 to 7 cents. In fact, SIAhad lower costs than most European andAmerican budget carriers, which ranged from4 to 8 cents and 5 to 6 cents respectively.Its interest that SIA has combined thesupposedly incompatible strategies of differ-harvard business review julyaugust 2010entiationwhich it pursues through serviceexcellence and continual innovationandcost leadership. Few enterprises have executed a dual strategy protably indeed, centering experts such as Michael Porter argue that its impossible to do so for a sustained period since dual strategies entail contradictory investments and organizational processes.Yet pursuing dual strategies is becoming an imperative. The direct for valuefor-money products and services has shot up since the recent recession, particularly in developed countries, so even producers of subvention offerings have to gure out how to grab opportunities in the middle and the low endof the market.Moreover, multinational corporations face controversy from rivals many of them from emerging marketsthatuse new technologies and business models toprovide good-enough offerings at attractiveprices. Incumbents can ght cover version by cuttingprices or further differentiating products andservices, but its often a losing battle.